Will Clark - Art Director
Jim Beam - The Call
A TV campaign for Jim Beam Australia. The idea was to put Jim Beam in the forefront of consumers' minds before heading out for a night on the town, so we invented the iconic "call".
DEVIL'S CUT - PRODUCT INNOVATION
Jim Beam Devil's Cut is bourbon extracted from the wood of barrels. We created a limited edition wooden bottle made from American Oak to serve it from. The label, along with the story of Devil's Cut was branded on the bottle.
Rexona - I Will Do:
Launch content featuring Adam Goodes
(AFL footballer & Australian of the Year) for a Rexona online goal setting platform.
A press campaign introducing the Tetley's Tea Master and his range of teas including Assam, Ceylon and Kenyan.
Virgin media - Social
#BecauseYouCan With VM Mobile you can do what you want, so why wouldn’t you? We celebrate the most awesome acts of pointless silliness delivered by our network, which every member of our audience can relate to and get involved with.
5 senses poster set
A typography poster set. Each poster visually represents one of the 5 senses through the use of typography and words that relate to that sense.
Macro photography book
A coffee table book about macro photography (photograhpy included in scope of work).
I’m a curious Art Director who loves nurturing creative ideas to their full potential. While at The Works in Sydney, I worked on various campaigns that were awarded a Gold Global Effie, Silver and Bronze Popai’s, and a finalist at ADMA. The agencies I’ve loved working at the most are the ones that use solid ideas to make good creative work, and have fun making it. After all, this is a fun industry.
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